Monday, September 18, 2006

Via Chile, Belgium, Beirut and Texas.. Johnnie's down

Ad Monkey Mack Simpson of Adverb brings us this post on a powerful anti-drinking and driving piece created by the organization "RED"

Check out another of Mack's posts he found on Johnnie Walker's advertising in war-torn Beirut (image below).

In my mind, this is just a horrible example of exploiting a situation for selfish benefit. Nothing redeemable here at all from Mr. Walker.

For those who actually care to leave a lasting brand impression and find themselves with an "opportunity" like Beirut, save the print ad dollars and do something truly worthwhile.

There are so many creative avenues that could be used to demonstrate compassion and caring. The folks behind the brand and this ad (below) should be ashamed they did not come up with something (anything) better. This is memorable for all the wrong reasons.

On principle, my scotch will certainly not be any of Johnnie's three colours for a long time.

Thanks Mack.

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At 8:07 AM, Anonymous Mack Simpson - Adverb said...

My pleasure, Michael and, FWIW, I agree with your take on J.W. 100%.


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