I like being right (it is rare)
I like being right because it is rare.
Anyhow, I wrote a post a few days ago called Desperate House-dudes, this novel is for you. I spoke about the publishing of a novel by Electrolux titled Men in Aprons. The book is an attempt at long form content marketing and product placement aimed at the newly-single male segment.
In my critique, I asked "Is it any wonder these guys are recently single? Any self-respecting man I know pitches in, does the work around the house - complains a bit - but shows that we live in today’s world, not yesterdays."
Not more than 3 days later I found this article in the Globe & Mail about how men are doing more and more around the house. I thought it was ironically in-line with the point I was trying to make (although I had to hide the article from my wife so I can continue tell how much more I do than every other husband.)
Technorati Tags: Not Viral Marketing Product Placement Long Form Content Books Novels