Will You Tube survive?

Article at CNET today by Greg Sandoval titled "Is YouTube a flash in the pan?"

According to an IDC research report by Josh Martin, YouTube may be going down the tubes due to the lack of revenue from its current business model. Martin does not seem to think there is a glimmer of hope for several reasons.

Here is a quote from IDC's Martin:
"In order to begin addressing its issues, YouTube must implement myriad changes," Martin wrote in his report. "The truly difficult task for YouTube is to change the entire culture of the viewers that propelled it to overnight success."

I disagree and think he is way off. The culture knows about advertising. YouTube is one place I believe can support ads within the environment to keep it going strong. The trick will be to not have the ads be the same-old same-old.

Perhaps I am wrong and YouTube won't last. However, Martin's comments brings to mind a couple of quotes from one of my all-time favorite authors, that great American humorist Mark Twain. "The reports of my death have been greatly exaggerated" Or, "A lie can travel half way around the world while the truth is putting on its shoes."

Either way, in this case I hope Mr.Martin's prediction is like that of most analysts - not often right.