American Copywriter likes the little things too

Quick note to link a couple of posts together. I wrote a piece for the CMA - Canadian Marketing Blog last week titled " Little things matter".

Sounds like John at American Copywriter has similar thoughts on how an experience is crafted around litte things that bring you closer to the brand. Whatever it is, as long as it helps create the feeling that someones care (even a just a bit).

Are you doing the little things?