Mentos tries on Consumer Generated Content for size

Mentos is entering the fray of consumer generated content, recruiting creative wannabes by way of a contest. Mentos Geyser Contest is not yet live, but they are collecting email addresses to notify interested participants when it is launched.

Here is how Random Culture describes the contest (and check out the videos links):
"Mentos proves they "get it" by launching a consumer generated media effort called the "Mentos Geyser Video Contest." You may have seen some of the videos floating around that demonstrate what happens when you drop Mentos into soft drinks. This one is my favorite. " Here is the full post.

Why is this likeable? Here is a client embracing the wacky side of thier product that builds on the buzz already in the marketplace. It seems honest and relevant. Mentos has done some interesting marketing in the past, so this seems in line. I don't know if the rules will be limiting the type of content that is allowed, but I am going to guess that it will be pretty wide open.

Senseo moment? Nuh uh, Mentos and Diet Coke baby! Hey wait a second, didn't that "Hey Mikey, he likes it" kid die from eating Pop Rocks and Coke at the same time?

BTW - if you get the Senseo moment reference, please let me know - everyone except Kelly that is.