Click Fraud - a primer at iMedia Connection
Do you need to know more about click fraud? iMedia Connection has a decent primer to begin understanding some of the issues marketers face with pay per click advertising and fraud.
It seems like Search Engine Marketing is on everyone's mind these days. It is great to see it being embraced so widely. However, it is hard to determine if there is a deep enough understanding to navigate through the space and avoid some of the potential pitfalls. It would be horrible if the potential for using SEM and allocating the right budget dollars were to dwindle based on rumors that it does not work or it is laden with fraud.
The info is out there arm ourselves. Asking the right questions and understanding your results are only a few clicks away.