Monday, June 19, 2006

The art of advertising and Bewitched

Kate found this neat site called Ad Access. The fine art of advertising going back to the early days of the trade. Thanks Kate. Quick description:

"Images for over 7,000 ads printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Focus on: Beauty, TV, Radio, WWII & Transportation."

Remember when all a young ad exec needed to do was dream up a darn good campaign for print then have an artist draft it up to pass it along for typesetting. Then, wait a few days until the client recieved it by post or perhaps have the ad team run it by the client offices. All that just to be told the logo was not big enough!

It always seemed that way on Bewitched with Darrin Stevens and Larry Tate, of McMann & Tate (it never did get changed to McMann, Tate & Stevens - poor Derwood). I never cared much for Larry Tate, he always seemed so fake and "put on" for his clients. Was he the Eddie Haskel of advertising?

He always seemed so scared of his clients. Are we client-siders responsible for creating that kind of fear? Or, was it just that he felt his work was always one step away from a review?

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