Tuesday, June 13, 2006

CaseCamp Toronto

Let me be one of the first to congratulate Eli Singer on a job well done. I just got home from CaseCamp Toronto and it was great. It was a gathering of those with a passion for what they do in an open forum to share, learn and network. It was a good vibe all around.

Presenters included Kate Trgovac, of Petro-Canada who shared the 2006 Online Olympic Promotion; Nicole Mondville of RBC Direct Marketing who showed how RBC is transitioning the student segment into an early adult consumers; Eli Singer of Cundari SFP and Susasn Bloch-Nevitte who spelled out how the AGO – Art Gallery of Ontario embraced bloggers as full fledged media representatives and got fabulous results; and Aaron Rothschild and Ethan Henry from Eloqua who presented how automated sales leads were implemented for their client JBOSS.

It was good to see that there were even a few people in attendance from the client side of marketing to participate and learn. However, there were not as many as there should have been.

Check out the CaseCamp wiki. Come out to the next event and check it out for yourself.

CaseCamp Montreal is being put on on July 4 2006 hosted at Twist Image.


At 6:12 AM, Blogger Mitch said...

This sounds awesome. I wish I could have been there. July 4th in Montreal - is now our Canadian Marketing Unconference Revolution (hey, we need something to compete with American Independance). Thanks for the report back Michael. I could tell by the wiki that I was going to miss something magical.


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