Bill Sweetman of MacLaren McCann Direct & Interactive provides tips and advice on Domain Name Variations

Bill Sweetman, V.P. MacLaren McCann Direct & Interactive has a great post regarding Domain Name Variations on his blog Sweetmantra. Domain Name Variations is also posted at One Degree.

Ken Shaffer of One Degree ( who is now at Tucows ) invited me to join in on a panel discussion with Bill and a few other industry people for his CMA - Canadian Marketing Association eMarkeitng Professional Certificate Course about a year or so ago. Most recently, I heard Bill present at the CMA - Canadian Marketing Association National Conference in Montreal last month. He knows a lot about which he speaks.

For all client side marketers (and agencies aside from MacLarn McCann) thinking about a unique domain or URL for an upcoming initiative, Bill provides the skinny on Domain Name Variations that you should address in the planning phase of campaigns, not after you launch.

Did you hear about the Gordon and Frank affair?