Client voice absent in MarketingSherpa report
By the very name of this blog, you had to know I might take issue with MarketingSherpa's - SPECIAL REPORT: How to Market to Canadians Online - Advice, Data, Legal Info and Useful Hotlinks. All of the interviews and quotes were from agencies and suppliers. Not a client voice to be heard in the bunch.
The saving grace was that all those interviewed were outstanding choices. A wide range of industry leaders were represented. It was an interesting read. However, the report may have been a bit more rounded with examples and opinions from the client side.