Forget about shaveeverywhere by Philips, Tractor Supply Co. gets my vote
I came across this very cool little site for Tractor Supply Co. after a stop by Adrants.
You can do many things on the site like Get your Mow on with John, or Drop by the Joke Porch (sorry, the jokes are not that funny). Unlike shaveeverywhere.com there are no "hedges" to shave/shape - that is a good thing.
Carmichael Lynch and Bent Image Lab are behind the site.
I'd love to know more of the story here. Was the client (Tractor Supply Co.) driving the insight that people in the country need stuff too? Did they purposefully create the appeal to non-urban dwellers by characterizing country folks as they have? Or were they really trying to get more city folk into the stores? Am I too much of a city boy client to nail down the real target audience here? Either way, it's cute and it works.
From a brand perspective, it does a great job helping TSC stand-out from the crowd. If I forget that Philips brought us shaveeverywhere.com, I won't likely forget about TSC after "Martin-izing my cell phone" (yes, downloadable country ringtones are available from Martin).
Check out the commercials too. Good job all around.